Key Stage 4 - Graphic Communication
Aims of the Course
This GCSE Art and Design qualification requires students to:
- actively engage in the creative process of art, craft and design in order to develop as effective and independent learners, and as critical and reflective thinkers with enquiring minds
- develop creative, imaginative and intuitive capabilities when exploring and making images, artefacts and products
- become confident in taking risks and learn from experience when exploring and experimenting with ideas, processes, media, materials and techniques
- develop critical understanding through investigative, analytical, experimental, practical, technical and expressive skills
- develop and refine ideas and proposals, personal outcomes or solutions with increasing independence
- acquire and develop technical skills through working with a broad range of media, materials, techniques, processes and technologies with purpose and intent
- develop knowledge and understanding of art, craft and design in historical and contemporary contexts, societies and cultures
- develop an awareness of the different roles and individual work practices evident in the production of art, craft and design in the creative and cultural industries
- develop an awareness of the purposes, intentions and functions of art, craft and design in a variety of contexts and as appropriate to students’ own work
- demonstrate safe working practices in art, craft and design.
Course content / structure
The course consists of two discrete components:
Component 1: Personal Portfolio 60%
The Personal Portfolio is a body of practical research and development leading to the creation of a personal response relevant to the project themes. The Personal Portfolio will include both supporting studies, which will illustrate the student’s artistic journey, and a personal response. Projects can take the form of advertising, communication graphics, Print design, illustration, Typography and Photography. For example students may be asked to produce a body of work from a project brief which is based on a real world scenario such as: Design the promotional material for a new series of “The great British bake off”. After initial input and instruction from the teacher, where key skills are taught and explored, individual students will be able to make their own responses to the theme using the learnt skills from the initial phase in the project. Students are required to produce work that is both hand made and digital.
Projects in the personal portfolio provide opportunities for students to make a personal artistic journey, progressing from initial ideas through visual and contextual research to a resolution that addresses the project themes. Students will gain expertise of a range of expressive media and knowledge and understanding of the critical and analytical aspects of Art, Graphics and Design.
Component 2:Externally set assignment 40%
The Culmination of the Graphic Communication Course is the Externally set assignment which is set by the examining board and is issued to students in January of Year 2 of the course and is concluded in May. The Externally set assignment consist of two elements: the Preparatory studies and the timed test.
The Preparatory studies should show students’ development of ideas and progress through their work, answering the assessment objectives in critical and practical works. The Timed test is a period of 10 hours, usually taken over two days, where students will produce their outcomes to the theme. Students can produce work unaided, a single Graphic piece or a series of artworks during this time. Preparatory work is concluded at the start of the ten hour session and the ESA element is concluded at the end of the ten hour period, with no further work allowed by the student on this component.
The assessment criteria for the Graphic Communication course are as follows:
- develop ideas through investigations, demonstrating critical understanding of sources (AO1)
- refine work by exploring ideas, selecting and experimenting with appropriate media, materials, techniques and processes (AO2)
- record ideas, observations and insights relevant to intentions as work progresses (AO3)
- present a personal and meaningful response that realises intentions and demonstrates understanding of visual language (AO4).
Portfolio work will be formally assessed at intervals during the project work and will be continually assessed by the teachers in the department.
The Assessment takes place in the form of moderation internally and an external moderator visit from EDEXCEL.